A floating Google review pop-up with careful timing

Choose a moment that makes sense

A review pop-up is best used on a page where someone is still deciding whether to contact or book with you. A service page can show a short comment about that service after the visitor has read part of the explanation. The layout shows a single review in a floating card. That is the first review left after your star filter, collection, and sort order. It does not rotate through others. It is more noticeable than a badge, so it should support the page rather than interrupt the visitor’s task.

Use page-path targeting to keep it on the pages where the review is relevant. In the “Show on these page paths” box, enter one path per line, such as /roof-repair. A trailing * covers every page under a path. Page targeting and the timing rules need the script embed. The iframe embed shows the card straight away inside its frame, on every page that has the frame. A named review collection can help match the pop-up to a service, and the optional call-to-action label and URL can point to the next step. Keep that link clear and related to the review’s context. The builder also lets you turn engagement measurements on, with consent-aware setup instructions in the review workspace.

Set triggers and dismissal

The placement controls let you choose a delay in seconds, a scroll percentage, and how many days to remember a dismissal. The pop-up can appear after the delay or when the visitor reaches the chosen scroll point, whichever comes first. The defaults are 8 seconds, 50 percent of the page, and 7 days. The delay can be 3 to 120 seconds, and a dismissal can be remembered for 1 to 365 days. It shows once per session. It stays hidden on paths that contain “checkout,” “payment,” or “cart.” It also skips showing while a form field is focused or a dialog is open. A later scroll past your scroll point can then show it. These safeguards matter because a testimonial should never cover the moment when someone is entering information or paying.

Visitors can close the card. The published widget remembers that choice for the selected number of days where browser storage is available. You can set a minimum star rating, maximum review count, sort order, hidden reviews, or a named collection to decide which review is eligible. Appearance controls include colors, fonts, star color, card shape, shadow, and the usual options for showing photos, dates, and text.

Mobile is an explicit choice

The pop-up is off on screens narrower than 650 pixels by default. Turn on “Allow on mobile” only after checking the preview and a real phone. By default the card sits in the bottom-right corner. It stays within the phone’s width and can scroll if it is tall. It may still compete with a sticky booking button or a consent notice. If that happens, keep mobile pop-ups off or choose an inline review layout for the page.

Keep the extra work small

The embed is a script. Because the pop-up shows only one review, use the star filter, a collection, and the sort order to decide which one it is. Hide the reviewer photo if the page already has many images. The builder also has a lazy-load option for images. Be selective with page targeting, because a pop-up on every page can feel repetitive.

Set it up in three steps

1. Add your business with its Google Maps link and create a widget.
2. Choose Review pop-up. Set the delay, scroll threshold, dismissal period, mobile choice, and page paths; preview the card.
3. Copy the dashboard script tag into your site, publish, and test the trigger after loading and scrolling through the target page.

For a quiet floating signal that visitors choose to open, compare the badge layout.

Example: a roofing page

A roofer adds a pop-up to its roof-repair page. A review about a finished repair helps once someone has read the service details, and distracts if it appears before the heading. Start with a delay or a scroll point past the introduction, then load the page fresh and note exactly when the card appears. Close it and reload to confirm the dismissal period feels right.

Also visit a contact form and any checkout or payment path. The widget stays hidden on those paths and skips showing while a form field or dialog is active. Your site may still have its own overlays. Make sure the pop-up does not hide a cookie choice, chat control, or emergency contact button. If there is no comfortable corner or moment, an inline slider can show the same review without floating over the page.

Frequently asked questions

Compare floating and inline options