Google Review Link Generator

How to get your Google review link

Type your business name and city into the search box above, then press the button. If you prefer, paste the link you get when you share your business from Google Maps. The tool shows up to five matching businesses with their address and current rating, so you can pick the right one. Choose yours and the review link appears straight away, along with a ready-made piece of HTML for a website or email.

Press the copy button, then open the test link once. You should land on the review box for your own business. If you see a different business, go back and choose another match. Two locations with similar names often cause this, so check the address in the result list before you copy anything.

What the link looks like and how it works

Every business on Google Maps has a Place ID, a long code that identifies the listing. The review link is Google's review address with your Place ID added on the end: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. Google does not document this format in its developer guides, and reports say it can behave differently between browsers and phones. So open the link yourself, on a phone too, before you share it. Nothing about the link is private or secret, and anyone can open it. It does not log the customer in or leave a review for them. It just takes them to the place where they can write one.

If you only need the code itself, use the Google Place ID finder. If you want to put the link on a sign, a receipt, or a window sticker, use the Google review QR code generator. It turns the same link into a printable code.

Google's own link from your Business Profile

Google also gives a review link to people who manage a Business Profile. Open your profile, choose Read reviews, then Get more reviews. From there you can copy the link, or save a QR code image. Google says the QR code can only be made in a computer browser, not on a phone. The steps are on Google's help page for review links. Google changes these menus from time to time, so look for "Get more reviews" if the path looks different.

You need access to the Business Profile to get Google's link. This free tool helps when you do not have that access handy. An agency preparing materials for a client is one example (see our page for agencies). A team member without profile access is another. For a text message, use whichever link is shorter. Either link is fine where it is hidden behind words or a button.

Where to share your review link

• Text message after a job or visit. Short and personal. Include the customer's first name and say thank you before you ask.
• Email signature or receipt email. Add a line such as "Tell us how we did" with the link behind it. Use the HTML snippet from the tool.
• Invoices and quotes. A single line near the thank-you note works well. For paper copies, use a QR code.
• Your website. A button in the footer or on a thank-you page is enough. To show the reviews you already have, add a widget as well.
• In person. A card, a counter sign, or a table tent with a QR code. The Google review card maker prints these.

For wording you can adapt, the review request template generator writes short messages for different kinds of business.

Ask well, and follow Google's rules

Asking customers for honest reviews is allowed and encouraged. How you ask matters. Google's content policies do not allow offering anything in return for a review, such as a discount, a free gift, or an entry into a prize draw. They also do not allow selectively asking for positive reviews or discouraging negative ones. This is often called "review gating": asking only the customers you expect to be happy, or sending unhappy ones somewhere else. Everyone should get the same invitation. Read Google's review content rules before you build a process around the link.

A few habits make requests work better. Ask soon after the service, while it is fresh. Say you value honest feedback of any kind. Keep the message to a couple of sentences. Send the link, not instructions to search for you. Do not write the review for the customer or suggest what the rating should be. If someone raises a problem privately, resolve it, but do not ask them to change or delete a review as part of that.

If the link does not work

• It opens the wrong business. Search again and pick the result with your exact address. Add the city to the name.
• Google asks the customer to sign in. That is normal. A Google account is required to post a review.
• The customer cannot find the review box. Some phones open the link in a browser instead of Maps. They can tap "Write a review" on the page that opens.
• Your business is not found. New or service-area businesses can be harder to match. Try your Google Maps share link instead of a name. The tool accepts links that start with https://maps.app.goo.gl or https://www.google.com/maps.
• Reviews do not appear. Google checks new reviews against its policies, and this can take a few days. Ask the customer to look again after a few days, and not to post it twice.

Once the reviews come in, show them

A review link helps you collect reviews on Google. The next step is showing them where your customers already are: your own website. VerifiedWidget lets you connect your business with a Google Maps link and embed a widget with your real reviews. The free plan covers one widget, with branding shown. See the free Google reviews widget page for what is included. For why your own reviews will not produce star ratings under your website's search result, read how star ratings in search really work.

Frequently asked questions

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