Google reviews widget for roofing companies

Homeowners hire a roofer rarely, so they read more

Most people replace a roof once or twice in their lives. They read reviews for what they can't judge themselves. Did the crew show up on the quoted day? Were the nails picked up from the lawn? Did the estimate match the final bill?

A list or grid layout fits, because these reviews run long. Pick reviews that carry the point, such as "cleaned up every day", only where the reviewer wrote those words.

Licence and insurance proof sits beside the widget

There is no single national roofing licence. Some states license roofers directly, some fold roofing into a general contractor licence, and some leave it to cities and counties. Look up what applies where you work and print your licence number, where required, on the page.

Reviews can't prove you are licensed or insured, and the widget doesn't verify either. Put your licence number and a line about insurance in your own copy next to the reviews. If you run Local Services Ads, the Google Verified badge shows customers that Google has verified the business (Google help). That badge appears in the ad, not in the widget.

Storm season and insurance claims

After a hail or wind event, homeowners get door knocks from out-of-town crews. A local company with years of reviews has a real advantage, so make your review history prominent on storm-damage pages.

Be careful with claim-related reviews. A review saying the insurer approved everything describes one claim, and every claim differs. Don't feature one as if it predicts an outcome. Check your state's rules on what a contractor may say or do in an insurance claim before you advertise help with one.

Example: asking after a replacement and a rainstorm

1. The crew finishes, does a magnet sweep, and sends before-and-after photos to the homeowner privately.
2. At final payment, the office thanks the customer and mentions the workmanship warranty, with no review request yet.
3. After the first heavy rain, a text: "Hope the new roof held up. If you'd like to share how the job went, here's the Google review link: [link]."
4. Your gallery page uses the photo story layout with a named collection. You add only reviews where the customer posted their own photos on Google, so every card has a picture beside it.

Request templates

1. After a replacement: "Thanks for trusting us with your roof. If you'd like to leave an honest Google review, here's the link: [link]."
2. After a repair: "We're glad the leak is sorted. If you want to share how the visit went, here's our review link: [link]."
3. After an inspection with no work: "Thanks for having us inspect the roof. If you'd like to review the visit, here's the link: [link]."

Ask every customer, including inspections that led to no sale. Don't offer a free gutter clean or money off the job for a review. Google's review policy bans discounts and free services in exchange for reviews. The FTC's 2024 rule also bars rewards that depend on the review being positive.

Reply examples

• Positive: "Thank you for mentioning the daily cleanup. We'll pass that on to the crew lead."
• Negative: "We're sorry about the delay when weather moved the date. Please call [number] so we can talk through the schedule and your warranty paperwork."
• Insurance dispute: "We can't discuss claim details in public. Please call our office and we'll go over your estimate with you."

Set up the widget

Connect your Google Maps link, choose the list or photo story layout, and paste the script. Hiding a review in the widget doesn't remove it from Google. Hide reviews only for a clear reason, such as one that describes a different company. Don't say the widget shows all your reviews if you've hidden critical ones. The FTC's rule bars that claim when reviews were suppressed by rating or sentiment (FTC). Stars won't appear in search for your own site's reviews (explained here).

Frequently asked questions

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