Google reviews widget for plumbers

Emergency visitors and planning visitors need different pages

Someone with water on the floor wants a phone number, your service area, and proof you answer. They will read one or two reviews at most. Someone planning a water heater swap or a repipe has days to compare, and will read how a plumber explained the quote and left the house afterward.

So build two placements. On emergency pages, put a short carousel of two or three reviews directly under the call button. Or use the badge layout, which floats in a page corner and opens reviews only when tapped. On planned-work pages, use a list or service-proof layout beside the quote form. There, longer reviews can talk about the estimate and the cleanup.

Your Local Services Ads and your widget share one set of reviews

If you run Local Services Ads, your ad shows an average star rating and sometimes the review count. Google says those reviews come from your Google Business Profile. They are managed there, not in your LSA account (Google help). Press reports say the move took effect on July 11, 2025 (PPC Land). The widget reads the same Google reviews, so your ad, your Maps listing, and your site tell the same story.

Google also says rating and review count are among the signals that affect how LSA ads rank (ad rankings). From October 20, 2025, Google replaced its Google Guaranteed, Google Screened and License Verified badges with a single Google Verified badge. The money-back guarantee that came with Google Guaranteed ended at the same time (Search Engine Roundtable). If your listing carries the Verified badge, say so in your own words near the widget. The widget does not display the badge.

Example: a water heater replacement, start to finish

1. Day 0: the tech finishes the install and walks the customer through the shutoff valve and the first-week checklist.
2. Same evening: the office sends a thank-you text with no link.
3. Day 2, once the customer has had hot water for a couple of days: a second message with your Google review link.
4. On your site: the water heater page shows a list layout, built from a named collection of install reviews.
5. Anything under four stars goes to the office manager the same day, and the reply goes up after a phone call, not before.

Request messages that fit a plumbing visit

1. After an emergency repair: "Thanks for letting us in today. If you'd like to leave an honest Google review about the visit, here's the link: [link]. No need to include your address."
2. After a scheduled install: "Your new fixtures should be settled in by now. If you want to tell others how the job went, here's our Google review link: [link]."
3. After a quote that was declined: "Thanks for having us look at the problem. If you'd like to share how the estimate visit went, here's the link: [link]."

Send the same messages to every completed customer, including the ones who seemed unhappy. Google's review policy says a business must not "selectively solicit positive reviews". So don't text only the customers who thanked the tech. Don't knock money off the callout fee for a review either. The same policy bans discounts and free services in exchange for reviews.

Replies that name the work, not the customer

• Positive: "Thanks for mentioning the walkthrough of the shutoff valve. We'll pass it to the crew."
• Negative: "We're sorry the second visit ran late. Please call the office and ask for the manager so we can look at the job notes together."
• Dispute over price: "We'd like to go over the invoice with you directly. Please call us at [number] so we can look at the estimate you were given."

Leave addresses, invoice amounts, and fault details out of public replies. Move them to a call.

Set up the widget

Paste your Google Maps link into VerifiedWidget, pick a layout, and copy the script tag onto your site. Use hide and filter to choose which reviews appear, and save named collections such as "water heaters" and "drain clearing" to match each service page. The Free plan covers one widget with up to 20 reviews, refreshed monthly. The Reviews plan adds automatic sync, unlimited widgets, and up to 20 business locations.

Google's rules stop star ratings from appearing in search for reviews on your own site, widget or not (why). Test the page on a phone and check that an open review card never covers the call button.

Frequently asked questions

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