Review request text message templates

Before you send a review request text

Each template below uses [Business] and [link] placeholders. Replace them with your business name and the direct review link from the correct Google Business Profile location, then test the finished message on a phone. A good text names the sender, ties to a completed experience, and carries one link. It never asks for a rating or specific words.

In the US, marketing texts fall under the Telephone Consumer Protection Act (TCPA, a federal law on marketing calls and texts). Under the FCC's rules, marketing texts sent with automated tools generally need the person's written consent first. People can opt out with any reasonable reply, such as STOP, QUIT, END, CANCEL, or UNSUBSCRIBE. You must honor an opt-out within 10 business days. A review request can count as marketing, so get consent first and stop when someone asks.

Email requests fall under a different law, the CAN-SPAM Act. It requires honest sender and subject lines, a postal address, and a working unsubscribe. This is general information, not legal advice; the official rules are linked below. Ask a lawyer about your situation. Other countries have their own rules.

Google's rules for requests (no incentives, no asking only likely-happy customers, no pressure on the premises) are covered in our guide to asking for reviews. Every template here should still read fine to a customer who had a mixed experience.

General-purpose texts

Pick one that matches how you normally talk to customers and send it once. Keep your business name at the start so the message is recognizable.

Restaurants and food businesses

Send after the meal or pickup, not while a server waits. If an order went wrong, fix that first. Do not suggest which dish to praise.

Home services and trades

Wait until the job is finished and the customer has checked it. Keep addresses, invoice amounts, and job details out of the text, since they can show on a lock screen.

Salons, wellness, and appointment businesses

A shared phone or visible notification means privacy matters. Leave out treatment, diagnosis, or any personal detail. A review is voluntary and must never affect future care or service.

Retail, ecommerce, and auto services

For online orders, wait until the product arrives. For repairs, wait until the customer can judge the result. Never put an order number, plate number, or address in the text.

Travel, lodging, and moving

A message after checkout or after the move gives people room to reflect. Leave out destinations, home addresses, and deal details.

Professional and family services

Use neutral wording. Do not imply an outcome, confirm a private matter, or invite confidential facts. Offer a direct contact route for service concerns, and have the relevant professional approve the template.

Check before sending

Verify the link, business name, and location. Read the text as a customer who never saved your number: is it clear who sent it and why? Keep one tested version per service line rather than letting staff improvise.

Send one request after a real experience, through a channel the customer agreed to. If they reply with a complaint, help them first and do not insist they review. When a review arrives, reply publicly; Google notifies the reviewer.

A template gives consistency, not authenticity: the customer writes the review in their own words. You can also create a review link or QR code from your Business Profile for printed cards.