Free review tool
Google Reviews Badge Generator
Search for your business and get a small HTML badge showing your Google rating and review count, linked to your Google Maps listing. Free, with no account.
Updated October 2026
How to make a Google rating badge
Search for your business by name and city, then choose the right result. If it has a Google rating, a badge appears with that rating, the stars, and the number of Google reviews. Choose a light or dark style, decide whether to show your business name, and press "Copy HTML". Paste it into your website, and the badge shows up exactly as it did in the preview.
The badge is also a link. A visitor who clicks it goes to your business listing on Google Maps, where they can read the reviews for themselves. That keeps it honest: the number on your page is one anyone can check in a few seconds.
A snapshot, not a live feed
This is important to understand before you put the badge on a page. The HTML has your current numbers written into it. If you have 4.7 stars from 212 reviews today, the badge will say that until you replace it, even when you later have 4.8 stars and 260 reviews. For a small site that you update often, this can be fine. Set a reminder to generate a new badge every month or two.
If an out-of-date number would bother you, a live widget solves the problem. VerifiedWidget's badge layout reads your reviews for you. On the paid plan it updates automatically. On the free plan it refreshes about once a month and shows up to 20 reviews. See the Google reviews badge widget for the live option.
How to add the badge to your website
- WordPress. Add a Custom HTML block, paste the code, and publish. Our WordPress guide shows where blocks live.
- Site builders. Look for an element called Embed, HTML, Custom code, or Code block, drag it into place, and paste. Some builders need a paid plan to allow custom code.
- Plain HTML sites. Paste it into your page where you want it to appear, for example in the footer or next to your contact button.
- Email signatures and newsletters. Many tools support HTML. Some strip styling. Send yourself a test before sending to customers.
The badge works well in a header, next to a call-to-action button, in a footer, or on a contact page. Keep it close to where visitors decide whether to get in touch.
Using a rating badge honestly
Show only your real, current Google rating, and keep it consistent with what Google shows. Do not round up, pick a better month, or crop out lower reviews. If you stop updating the badge, check it from time to time and replace it when the numbers have moved. People trust a rating that matches what they find when they click.
Be careful with claims around the badge. Do not write that it will get you star ratings in search results or higher rankings. Google's self-serving review rule stops review stars appearing for a business's own reviews on its own site, however they are shown. The article on how to get Google star ratings in search results explains what you can and cannot expect.
Want more than a number?
A badge shows a rating. Visitors often want to read what real customers said. A widget can show the reviews themselves in a grid, carousel, list, or compact badge. You pick a theme that fits your site, and you can hide reviews and group the rest into named collections. On the free plan you get one widget with branding shown. The paid Reviews plan starts at $99 a year and adds auto sync, unlimited widgets, and removing the branding.
Collecting more reviews first? Use the review link generator or the QR code generator, and remember that Google does not allow rewards for reviews or asking only your happiest customers. Read the review content rules.
Frequently asked questions
Is the badge live?
No. It is a snapshot. The rating and review count are written into the HTML on the day you copy it. They do not change when you receive new reviews. To keep them current, either generate and paste a new badge from time to time, or use a live widget.
Does it need JavaScript or a plugin?
No. The badge is plain HTML with inline styling, so it works in any editor that accepts custom HTML, including most website builders, email tools, and CMS pages.
Will this make star ratings appear in Google search results?
No. Google's self-serving review rule means a business's own reviews, shown on its own site, do not earn review stars in search results, with a badge or a widget. See our article on how star ratings in search results work.
Can I use the Google name and the badge on my site?
The badge links to your Google Maps listing and says it is rated on Google in plain text. It does not use Google's logo. Follow Google's own brand and attribution guidelines for anything beyond that, and show only your real current rating.
My business has no rating. What happens?
The tool will not make a badge. A badge with no reviews would be empty or misleading. Collect some reviews first.
How do I add the badge to my site?
Copy the HTML and paste it into an HTML or custom code block on your page. In WordPress that is a Custom HTML block. In other builders look for an Embed, HTML, or Code element.
Make it live and show the real reviews
Replace a static badge with a widget that shows your actual Google reviews. Connect with a Google Maps link and paste one script tag (a short piece of code).