How to add Google reviews to BigCommerce

Quick answer

1. Copy the script tag from your widget's Embed dialog in VerifiedWidget.
2. For one page: open Storefront → Web Pages and edit the page. Click the editor's Source code button and paste the script where reviews belong.
3. For every storefront page: Storefront → Script Manager, create a script in the Footer with the location set to Storefront pages.
4. Save, clear the store cache if needed, and open the live storefront.

What you need

A BigCommerce store you can edit. Script Manager works only on Stencil themes (BigCommerce's current theme system). BigCommerce calls it an advanced feature that needs scripting knowledge. Page Builder's HTML widget may filter scripts, so test it on a draft page first.

Steps for BigCommerce

1. Build a business-reviews widget

   These are Google reviews of your business, not of one product. Choose a badge or carousel for a store page, save the widget and copy its script.

2. Option 1: one page through Web Pages

   Open Storefront → Web Pages and edit the About, Contact or other page. In the content editor, click Source code. BigCommerce's editor guide says this button gives direct access to the page's HTML. Paste the script where reviews should appear, and save. Do not use the editor's formatting tools on the pasted code afterwards; BigCommerce warns they can break it.

3. Option 2: Script Manager

   Open Storefront → Script Manager, create a script, place it in the Footer and set the location to Storefront pages. The widget appears next to the script, so it shows at the bottom of every page you select. Use this only for a site-wide badge.

4. Option 3: your theme template

   If you edit Stencil theme files, place the script in the template of the page where reviews belong. Work on a copy of the theme, never the live one, and ask a developer if you are not comfortable with code.

5. Check the live storefront

   Open it in a private window and clear the store cache or CDN (the network that serves your pages) if you still see the old page.

BigCommerce-specific problems

• Blank for some shoppers only. Script Manager asks for a script category, and the category drives the store's cookie consent banner. Shoppers can opt out of some categories, but not Essential. If you chose a category they can refuse, the widget will not load for shoppers who refused it.
• Script Manager skips checkout. Its storefront-pages location excludes checkout and order confirmation, and checkout has a separate setting. Keep reviews on ordinary storefront pages.
• Page Builder strips the script. If the HTML widget shows nothing live, use the Web Pages Source code button or Script Manager instead.
• Theme update erased the code. Edits in template files can be overwritten when you update or switch themes. Keep a note of what you changed.
• Shoppers think the stars are product ratings. Label the block “Reviews of our store from Google” so it is not read as a rating for one item.

Where it fits in a store

Good spots are the home page under the hero, the About or Contact page, and a service collection. Product pages already have product review tools; a compact badge there is fine, but a large wall competes with the product itself. Put the reviews that mention delivery, support or service quality in a named collection for this page.

Keeping store pages tidy

A short block on the home page and another on the About or Contact page is usually enough. Do not add the same widget to the header, footer and product pages at once. Every load counts toward your monthly view allowance, and the repetition looks cluttered. If you run more than one business, create one widget per business and keep their names clear in the VerifiedWidget dashboard.

Frequently asked questions

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