How to add Google reviews to Google Sites

Quick answer

1. Copy the script tag from your widget's Embed dialog in VerifiedWidget.
2. In Google Sites, choose Insert → Embed, then the Embed code tab.
3. Paste the script, click Next, then Insert.
4. Drag the block taller so the whole widget shows, then Publish.

What you need

Edit and publish rights on a site built in the current Google Sites editor. Google's Sites Help lists HTML and JavaScript under Insert → Embed → Embed code and names no paid plan for it.

Embed reviews in four steps

1. Make a short widget

   Google Sites pages are often simple, with directions, hours and a contact link. A slider or small carousel keeps the page tidy. Avoid the badge and pop-up layouts here. They are built to float over the page, but inside the Google Sites frame they can only float within the small embed box. Save the widget and copy the full script tag; Google's instructions require JavaScript to sit inside script tags.

2. Use Embed code, not URL

   Open the page, pick Insert on the right, then Embed. Switch to the Embed code tab, paste the script, click Next, then Insert. The URL tab is for web addresses and will not run a script.

3. Give the frame room

   Resize the block so the last row of cards and any arrows are visible. Too short and you get a scrollbar inside the page or clipped text. Recheck the height whenever you change the number of reviews shown.

4. Publish and test the public page

   Click Publish and open the published address on desktop and phone. If the site is shared only with certain people, make sure the intended viewers can open it.

   Want a whole page of reviews? Google's help says you can also add an embed as a full page from the Pages panel. That suits a “Reviews” page linked from your menu.

The domain allowlist and the Google Sites frame

Google Sites does not put your script directly on the page. It loads the embed in a separate frame (a box that shows another page inside yours). That frame comes from a googleusercontent.com address, not from your site's own domain. Google's own embed help for partners tells site owners to allow googleusercontent.com for Google Sites. The domain allowlist (your list of sites allowed to show the widget) checks the address that loads the widget. Here, that is the frame's address, not your site's.

• Allowlist empty (always the case on the Free plan): nothing to do. The widget loads from any origin.
• Allowlist on (Reviews plan): the widget is refused unless the frame's address matches an allowed domain. Add googleusercontent.com to the list; subdomains match automatically. Your own Google Sites address will not help, because the request does not come from it.
• Because googleusercontent.com is shared by many Google services, it is a loose restriction. If that bothers you, leave the allowlist empty for the widget you use on Google Sites and keep a stricter list on another widget.

The widget cannot read or change the rest of your Google Site. Scripts that expect the parent page may not work inside the frame.

Google Sites-specific problems

• Blank block after publishing. Check the allowlist first (above), then confirm the full script tag was pasted into Embed code and not the URL tab.
• Scrollbar inside the reviews. The frame is shorter than the widget. Increase the block height or pick a shorter layout, then republish and check mobile again.
• It only works in the editor preview, or only when signed in. Open the published address in a private window to see what visitors see.

Frequently asked questions

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